NEW YORK — 5WPR, one of the largest independently-owned PR firms in the U.S., announces today the expansion of their cannabis and CBD PR team, hiring new employees within this area of expertise who hold certifications and understand the nuances of legislation surrounding the industry, especially following the midterm elections which were a big win for cannabis.
This niche sub-practice leverages the industry-leading capabilities of 5WPR’s senior leadership experts in the space to focus on campaigns that dispel any misunderstandings and misconceptions around CBD and THC product use. Likewise, highlighting the immense benefits CBD and Cannabis provide as the industry continues to explode, with Maryland and Missouri voting to legalize recreational marijuana and multiple cities in Texas and Ohio voting to decriminalize marijuana possession during the 2022 Midterm Elections.
“PR is a necessary tool in changing the public perception surrounding the use of CBD and cannabis. Our teams have mastered the development of strategy and we’re looking to recruit like-minded professionals who possess copious knowledge and a passion for the industry and can support its growth as more states are expected to follow suit with positive legislation within the next two years,” said 5WPR CEO, Dara A. Busch. “Our continuously growing teams of experts bring with them years of experience and ability to secure coverage and develop relationships within mainstream consumer media, ensuring we cut through the noise and confusion often associated with the cannabis and CBD industry.”
PR services offered to CBD and cannabis clients include messaging and positioning, media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programs, fundraising announcements, content creation, sponsorships/partnerships, digital media campaigns, thought leadership and speaking opportunities.
- Minority Cannabis Academy: Social Equity in PracticeThe Minority Cannabis Academy graduated its first class of 25 students in September. The Academy’s goal is to take advantage of the social equity atmosphere in New Jersey to help those most harmed by prohibition.
- Marijuana Policy Project Releases Voter Guide to 2022 Governors’ Races and Cannabis Policy Reform Ahead of Midterm ElectionOn Tuesday, the Marijuana Policy Project (MPP) released their voter guide to 2022 governors’ races and cannabis policy reform. In 36 states, voters will be choosing their next governor on Election Day.
- Green Thumb to Launch “RISE Express” Dispensaries in FloridaGreen Thumb Industries Inc., a leading national cannabis consumer packaged goods company and owner of RISE Dispensaries, today announced plans to expand its medical retail footprint in Florida through a lease agreement with Circle K, the global convenience store retailer.
- Missouri AFL-CIO endorses cannabis legalization constitutional amendmentMissouri AFL-CIO president Jake Hummel on Thursday announced his organization was endorsing the proposal, which will appear on the Nov. 8 ballot as Amendment 3, calling it a “huge step forward for criminal justice reform in Missouri.”
- Minnesota’s Black cannabis users far more likely to face arrest than white onesBlack Minnesotans are nearly five times as likely to be arrested on marijuana charges as white ones, according to the latest data from the Bureau of Criminal Apprehension. It’s a disparity that has persisted for years, despite data showing that Black and white residents use cannabis at similar rates.
- Lawmakers ask MO governor to add cannabis legalization in special sessionA bipartisan group of lawmakers and activists are calling for Missouri Gov. Mike Parson to include marijuana legalization on the agenda of the legislature’s upcoming special session.
- In Brief: Pa. Governor Accepting Cannabis Pardon Requests in Sept.Pennsylvania Gov. Tom Wolf and Lt. Gov. John Fetterman announce the PA Marijuana Pardon Program, offering expedited pardon reviews to people convicted of only minor cannabis possession for personal use.
- Michigan State Police stops cannabis testing after false positivesMichigan State Police have acknowledged that its blood tests for marijuana are producing false positives for THC, and it will immediately halt testing.
- Missouri Dems expect boost from cannabis, but split on specificsSupport for legalization and heartburn about the amendment’s details have led to soul-searching among Democratic Party officials across the state. The consternation is particularly acute among Black Democratic leaders.
- Signatures on Nebraska medical cannabis petitions to get another lookThe Nebraska Secretary of State’s Office has agreed to take another look at signatures submitted by a group seeking legalization of medical marijuana to determine if they should have been counted.