Innovative Custom Technology Optimizes Store Location & Messaging
VANCOUVER, British Columbia — Jima Cannabis (Jima), a TCap Private Equity company, is proud to announce that their optimization algorithm has won a 2021 Canadian Marketing Association (CMA) Award in the Marketing Technologies (Martech) category.
Built by Neon, a Vancouver-based digital production studio in the TCap portfolio, this predictive analytics engine gave Jima the creative strategy they needed to leave a dent in the billion-dollar cannabis industry.
After learning that cannabis shoppers value location above all else, Neon built a tool to optimize retail store placement, acquire loyal customers, and increase revenue for this homegrown brand. Instead of assuming what would attract people to the brand, the consumer insights gave Jima an immediate market advantage — ensuring that Jima’s target market would organically encounter a Jima store as they moved through their cities.
“Our location optimization tool, built by Neon, has enabled us to uniquely identify and target premium store locations,” says Alex Read, President of Jima Cannabis. “This has allowed us to approach retail smarter, using data to make decisions that are crucial to the success and longevity of our brand in a competitive marketplace.”
This analytics engine not only advised location selection, but enabled precise messaging as well. The team applied segmented customer data to develop focused marketing collateral, such as in-store and online branding, appreciation programs, age-gated banner ads, and window images teasing opening dates.
Thanks to Neon, localized intelligence and data science has empowered Jima to engage its new customers with an industry-leading experience, and to move forward with tighter creative assets, marketing messages, product selection, and retail strategies.
Jima’s stores are just beginning to open in BC, but this scalable tool will inform the company’s expansion across Canada. “This technology will materially assist us in our franchise expansion plans and enable our Franchise Partners to acquire premium locations, putting them at an immediate advantage in this competitive industry,” states Read. To date, the data-driven decisions have already produced promising results.
The 2021 CMA Awards were distributed last week during a virtual ceremony attended by over 1,500 industry professionals. Neon’s winning solution for Jima was chosen from nearly 2,300 entries.
ABOUT JIMA CANNABIS
Jima is the recreational cannabis division of Vancouver-based TCap Private Equity. Jima’s retail network includes locations in British Columbia and Ontario under the Jima Cannabis and High Tea Cannabis Co. banners, with plans to expand across the Canadian market. Jima grew from BC’s west coast and reflects its laid-back, island attitude. The company puts community and people first, curating a selection of local and national cannabis products for sale in-store and online.
Jima Cannabis Website: http://www.jima.ca/
Follow Jima Cannabis on social media:
- Struggle between large, small growers over Ohio cannabis reformA Senate measure that would expand significantly the state’s medical marijuana system for businesses and patients got its second committee hearing Tuesday. The proposal is beginning to move as a different and more expansive recreational measure gathers signatures for next year’s ballot.
- Reps. Dave Joyce and Alexandria Ocasio-Cortez Introduce Legislation To Expunge Marijuana RecordsToday, Representatives Dave Joyce (R-OH) and Alexandria Ocasio-Cortez (D-NY) introduced legislation to incentivize state and local governments to expunge the criminal records of tens of millions of Americans who have previously been convicted of marijuana offenses.
- New Jersey Entrepreneurs bring social equity company REEForm to East CoastSocial justice in cannabis is a popular topic, but actual change is elusive. Two New Jersey cannabis entrepreneurs built a business around making a difference in their community. They’re trying to deliver on the promise of social equity in cannabis. On September 14, New Jerseyians gathered at the Doubletree Hilton in Newark to learn about…
- Head of NORML optimistic on cannabis banking through NDAAWhile defense bills don’t usually interest cannabis advocates, an amendment added by Representative Ed Perlmutter (D-CO) included the language of the SAFE Banking Act in the NDAA. With the standalone bill stalled in the Senate Banking Committee, an amendment to the “must-pass” legislation could be the key.
- Advocate responds to SD high court overturning adult-use cannabisSouth Dakota’s highest court sided with the state’s governor today in declaring an amendment legalizing cannabis invalid. Amendment A, which passed with 54% support, would have legalized cannabis for anyone over 21.
- Organizer says next steps on Ohio adult-use cannabis by month’s endOhio attorney Thomas Haren, a representative of the “Coalition to Regulate Marijuana Like Alcohol,” said he expects that enough signatures will be gathered to move a proposal forward that would allow for adult use, sale, and possession of marijuana in Ohio.
- Montana regulators will reverse proposed CBD, dispensary worker rulesThe Montana Department of Revenue told lawmakers this week that it will strike a pair of proposed rules implementing the state’s fledgling recreational marijuana program after hearing considerable input from members of the public, the cannabis industry and legislators who warned that the rules veered from the intent of House Bill 701, an act passed this session regulating the adult-use pot.
- Cannabis prices soar in Louisiana due to regulatory bottleneckA regulatory bottleneck in Louisiana’s medical marijuana supply chain has inflated costs far beyond the prices found in other states, according to industry experts who testified at the Louisiana Legislature’s Medical Marijuana Commission meeting Thursday.
- Critics say AZ ‘social equity’ program makes Big Cannabis even richer“This is a program that, as currently written, is designed to fail,” attorney Julie Gunnigle said to Arizona Mirror. Gunnigle up until recently worked for Arizona’s Chapter of NORML, an organization that pushes for the reform of marijuana laws across the United States.
- Bipartisan bill to reduce Wisconsin cannabis fines introducedWisconsin legislators are taking another crack at a bipartisan push to achieve cannabis reform in the state. A new piece of legislation, co-authored by Rep. Shae Sortwell (R-Gibson), Rep. Sylvia Ortiz-Valez (D-Milwaukee), Sen. Lena Taylor (D-Milwaukee) and Sen. Kathleen Bernier (R- Chippewa Falls), reduces existing penalties for cannabis possession.