Cannabis Media and Events Platform Heady Announces Strategic Rebrand, Growers Cup Competition

Cannabis Media and Events Platform Heady Announces Strategic Rebrand, Growers Cup Competition

BURLINGTON, Vt. —  Vermont’s adult-use cannabis industry is poised to blow up over the next year, with retail operations scheduled to launch in 2022. Recent models created for the state’s rulemaking board projected annual revenue of nearly $250 million by 2025. 

As the state’s leading cannabis media platform and producer of signature events, Heady Vermont is strategically positioned to connect cannabis consumers to future adult-use operators. With an eye to the future and growing regional and national reach, the platform has restructured with a massive content expansion and a focus on select signature events.

Heady re-launches with a focus on cultivating an immersive experience that features content, partners and experts from both inside and outside the broader cannabis, hemp and CBD industries. The Heady contributor roster includes experts in business, legal, banking, cultivation, processing, culinary arts and sustainability. also features adult-use licensing news and resources for those interested in Vermont’s cannabis industry.

The Headies, the state’s largest annual competition for growers, is returning in 2022. The organizers have added new categories and free Awards entry for members. In the interest of keeping things COVID-safe, the Cup has been moved to spring. Once again, the Awards event will include an entries showcase, onsite demos, exhibitors, food and live music.

“When we were looking at Heady this year, it was readily apparent that the Cup had the most potential for growth out of all of our signature events,” said Heady Vermont CEO Monica Donovan. “We’re really looking forward to focusing some energy into not just growing this Cup along with the adult-use market in Vermont and beyond, but making sure it continues to be a platform that showcases the best locally-grown cannabis and locally made products from the many talented small growers and makers that live and work here.”

Those interested in learning about cannabis or Vermont adult-use licensing resources can go to For the Headies, interested competitors, vendors and sponsors can go to Heady Vermont members receive discounts on competitor entries and free entry to the Awards Party. Awards Party tickets will go on sale in January. 

ABOUT HEADY VERMONT: Heady Vermont provides essential news, insights and events to cannabis and hemp entrepreneurs, investors, and other industry participants invested in Vermont. 

ABOUT HEADY MEDIA: Reaching tens of thousands of canna-curious adults across Vermont and the United States each month, Heady Media produces engaging content for and about people who enjoy cannabis responsibly.

OUR MISSION: We believe that building a just and equitable cannabis industry – one that’s infused with an ethos of social, racial, environmental, and economic justice – can have a positive and meaningful impact on all people and their overall well-being. FacebookInstagramTwitter, Headies.

  • Reps. Dave Joyce and Alexandria Ocasio-Cortez Introduce Legislation To Expunge Marijuana Records
    Today, Representatives Dave Joyce (R-OH) and Alexandria Ocasio-Cortez (D-NY) introduced legislation to incentivize state and local governments to expunge the criminal records of tens of millions of Americans who have previously been convicted of marijuana offenses.
  • New Jersey Entrepreneurs bring social equity company REEForm to East Coast
    Social justice in cannabis is a popular topic, but actual change is elusive. Two New Jersey cannabis entrepreneurs built a business around making a difference in their community. They’re trying to deliver on the promise of social equity in cannabis. On September 14, New Jerseyians gathered at the Doubletree Hilton in Newark to learn about…
  • Head of NORML optimistic on cannabis banking through NDAA
    While defense bills don’t usually interest cannabis advocates, an amendment added by Representative Ed Perlmutter (D-CO) included the language of the SAFE Banking Act in the NDAA. With the standalone bill stalled in the Senate Banking Committee, an amendment to the “must-pass” legislation could be the key.
  • Advocate responds to SD high court overturning adult-use cannabis
    South Dakota’s highest court sided with the state’s governor today in declaring an amendment legalizing cannabis invalid. Amendment A, which passed with 54% support, would have legalized cannabis for anyone over 21.
  • Organizer says next steps on Ohio adult-use cannabis by month’s end
    Ohio attorney Thomas Haren, a representative of the “Coalition to Regulate Marijuana Like Alcohol,” said he expects that enough signatures will be gathered to move a proposal forward that would allow for adult use, sale, and possession of marijuana in Ohio.
  • Montana regulators will reverse proposed CBD, dispensary worker rules
    The Montana Department of Revenue told lawmakers this week that it will strike a pair of proposed rules implementing the state’s fledgling recreational marijuana program after hearing considerable input from members of the public, the cannabis industry and legislators who warned that the rules veered from the intent of House Bill 701, an act passed this session regulating the adult-use pot.
  • Cannabis prices soar in Louisiana due to regulatory bottleneck
    A regulatory bottleneck in Louisiana’s medical marijuana supply chain has inflated costs far beyond the prices found in other states, according to industry experts who testified at the Louisiana Legislature’s Medical Marijuana Commission meeting Thursday.
  • Critics say AZ ‘social equity’ program makes Big Cannabis even richer
    “This is a program that, as currently written, is designed to fail,” attorney Julie Gunnigle said to Arizona Mirror. Gunnigle up until recently worked for Arizona’s Chapter of NORML, an organization that pushes for the reform of marijuana laws across the United States.
  • Bipartisan bill to reduce Wisconsin cannabis fines introduced
    Wisconsin legislators are taking another crack at a bipartisan push to achieve cannabis reform in the state. A new piece of legislation, co-authored by Rep. Shae Sortwell (R-Gibson), Rep. Sylvia Ortiz-Valez (D-Milwaukee), Sen. Lena Taylor (D-Milwaukee) and Sen. Kathleen Bernier (R- Chippewa Falls), reduces existing penalties for cannabis possession.
  • Ret. Navy SEAL: Biden should support medical cannabis research bill
    Cannabis is just another bullet in the bandolier, and I believe it has had a positive impact. It helps treat PTSD symptoms like anxiety, fear and flashbacks. Unfortunately, our military is still culturally behind and bears real animus toward the plant.