Common Citizen launches Principle product line, plans to donate 100% of net proceeds to local communities

Common Citizen launches Principle product line, plans to donate 100% of net proceeds to local communities

Investing in charitable community programs that benefit the common citizen is consistent with Common Citizen’s core values and mission

MARSHALL, Mich. — Common Citizen, which produces safe, high-quality cannabis products for patients and adult-use customers, today announced the launch of Principle, a new cannabis product line where 100% of profits will go back into the communities the company proudly serves.

Principle cannabis will be sold in two, half-gram pre-rolls in a decorative tin at Common Citizen’s retail locations starting in mid-December.

“At Common Citizen, we prioritize people over product, and Principle gives us the opportunity to support and reinvest in the diverse communities we proudly serve,” said Common Citizen CEO Michael Elias. “As part of this project, we will educate the common citizen about the many wellness benefits of cannabis, and help eliminate stigma around its production, distribution and consumption.”

Principle was unveiled at a recent two-day media event, including a tour of Common Citizen’s state-of-the-art hybrid greenhouse in Marshall and the company’s flagship retail location in Flint. The event included dignitaries and members of the national media, and culminated in the launch of the film “Cannabis For Humanity” in Detroit. The film embodies Common Citizen’s mission to serve the unique cannabis needs of patients and adult-use customers across Michigan. A public release date for the film will soon be announced.

Creating tangible impact through cannabis ventures requires action, sustained engagement and collaboration with partners already doing transformative work to achieve this goal. To help advance these efforts, Common Citizen has partnered with Cannaclusive to better serve its employees and local communities. In the coming months, Cannaclusive will help Common Citizen direct its profits to organizations dedicated to creating meaningful opportunities for marginalized communities.

As company advisors, Cannaclusive will also support Common Citizen’s ongoing initiatives to develop and scale internal programs that facilitate diversity, equity and inclusion

“Principle is the next step in our mission of serving Cannabis For Humanity and the individual needs of our patients and adult-use customers,” Elias said. “We look forward to announcing further details about Principle and this first-of-its-kind effort to help serve the communities we call home.”

About Common Citizen

Common Citizen is a privately owned and operated company, focusing on cannabis production, cultivation, processing, retail and wholesale distribution for both the medical and adult market in Michigan and across the United States. Launched in Detroit in 2018, the Common Citizen brand takes a deliberate, people-first approach to its business strategy — from production to retail. Learn more at commoncitizen.com.


  • Struggle between large, small growers over Ohio cannabis reform
    A Senate measure that would expand significantly the state’s medical marijuana system for businesses and patients got its second committee hearing Tuesday. The proposal is beginning to move as a different and more expansive recreational measure gathers signatures for next year’s ballot.
  • Reps. Dave Joyce and Alexandria Ocasio-Cortez Introduce Legislation To Expunge Marijuana Records
    Today, Representatives Dave Joyce (R-OH) and Alexandria Ocasio-Cortez (D-NY) introduced legislation to incentivize state and local governments to expunge the criminal records of tens of millions of Americans who have previously been convicted of marijuana offenses.
  • New Jersey Entrepreneurs bring social equity company REEForm to East Coast
    Social justice in cannabis is a popular topic, but actual change is elusive. Two New Jersey cannabis entrepreneurs built a business around making a difference in their community. They’re trying to deliver on the promise of social equity in cannabis. On September 14, New Jerseyians gathered at the Doubletree Hilton in Newark to learn about…
  • Head of NORML optimistic on cannabis banking through NDAA
    While defense bills don’t usually interest cannabis advocates, an amendment added by Representative Ed Perlmutter (D-CO) included the language of the SAFE Banking Act in the NDAA. With the standalone bill stalled in the Senate Banking Committee, an amendment to the “must-pass” legislation could be the key.
  • Advocate responds to SD high court overturning adult-use cannabis
    South Dakota’s highest court sided with the state’s governor today in declaring an amendment legalizing cannabis invalid. Amendment A, which passed with 54% support, would have legalized cannabis for anyone over 21.
  • Organizer says next steps on Ohio adult-use cannabis by month’s end
    Ohio attorney Thomas Haren, a representative of the “Coalition to Regulate Marijuana Like Alcohol,” said he expects that enough signatures will be gathered to move a proposal forward that would allow for adult use, sale, and possession of marijuana in Ohio.
  • Montana regulators will reverse proposed CBD, dispensary worker rules
    The Montana Department of Revenue told lawmakers this week that it will strike a pair of proposed rules implementing the state’s fledgling recreational marijuana program after hearing considerable input from members of the public, the cannabis industry and legislators who warned that the rules veered from the intent of House Bill 701, an act passed this session regulating the adult-use pot.
  • Cannabis prices soar in Louisiana due to regulatory bottleneck
    A regulatory bottleneck in Louisiana’s medical marijuana supply chain has inflated costs far beyond the prices found in other states, according to industry experts who testified at the Louisiana Legislature’s Medical Marijuana Commission meeting Thursday.
  • Critics say AZ ‘social equity’ program makes Big Cannabis even richer
    “This is a program that, as currently written, is designed to fail,” attorney Julie Gunnigle said to Arizona Mirror. Gunnigle up until recently worked for Arizona’s Chapter of NORML, an organization that pushes for the reform of marijuana laws across the United States.
  • Bipartisan bill to reduce Wisconsin cannabis fines introduced
    Wisconsin legislators are taking another crack at a bipartisan push to achieve cannabis reform in the state. A new piece of legislation, co-authored by Rep. Shae Sortwell (R-Gibson), Rep. Sylvia Ortiz-Valez (D-Milwaukee), Sen. Lena Taylor (D-Milwaukee) and Sen. Kathleen Bernier (R- Chippewa Falls), reduces existing penalties for cannabis possession.