Lift&Co. Expo Welcomes 10K+: Canada’s No. 1 Cannabis & Psychedelics Conference is Back & Better Than Ever!

Lift&Co. Expo Welcomes 10K+: Canada’s No. 1 Cannabis & Psychedelics Conference is Back & Better Than Ever!

The anticipated event’s buzz-worthy return energized the Metro Toronto Convention Centre, November 18 – 21

Toronto, ON — Exciting! Engaging! Enlightening! Lift&Co. Expo returned to Toronto last week, with exclamations aplenty. After an anticipation-building hiatus, Canada’s no. 1 cannabis and psychedelics conference and trade show treated thousands to surprises and a-ha moments, levelling-up its signature experience with many forward-thinking new features.

Kicking off Day 1 on November 18, the event’s fan-favourite full-day conference did not disappoint. The 2021 Lift Cannabis Business Conference gathered Canada’s top business leaders, innovators, and policymakers for a veritable master class in the cannabis industry. Day 2 on November 19 brought the debut of the Lift Psychedelics Business Summit, an in-depth exploration of dynamic new psychedelics intel and advances. The Lift&Co. Expo Industry & Consumer Days trade show, November 19 – 21, rounded out the schedule, including hundreds of up-and-coming exhibitors and dozens of special presentations.

Lift&Co. Expo 2021 Highlights included:

  • The Buzz is Back
    Over 10,000 people attended Lift&Co. Expo 2021!
  • Cool Connections
    Toronto’s must-go show reinforced its reputation as the premiere place to connect with innovators, trailblazers, movers, and shakers in the cannabis and psychedelics communities.
  • Even Cooler Content
    Nowhere else provides Lift-level educational content, and this year was no exception. Plus, entertainment, demos, and more, on the new Well & Good expo stage raised the bar, as the Cannabis Job Fair attracted new industry talent.
  • Psychedelics in the Spotlight
    The Lift Psychedelics Business Summit is now Canada’s busiest intersection for psychedelics business, science, and healthcare. This is where the rubber met the road for Canada’s top CEOs, investors, researchers, regulators, and the growing therapeutics community. 
  • High Profile Speakers
    Every day had outstanding speaker panels chockful of Canada’s smartest, most experienced, and most innovative talent in the cannabis and psychedelics sectors, including Alison Gordon, Bruce Linton, Dr. Mark Ware, Brianne Tolp, Niel Marotta, Ross Lipson, Irie Selkirk, Todd Shapiro, Trina Fraser, Dr. Evan Lewis, and so many more.
  • Social Networking
    Colourful backdrops, irresistible photo ops, and additional activations throughout the show inspired attendees to pose, post, and promote their love for Lift&Co. Expo.
  • Lift&Co. Expo After Party
    Saturday night’s celebration of the industry, presented by Hawthorne™ at Toronto’s iconic El Mocambo, treated “Golden Ticket” holders to a night they won’t soon forget!
  • Prizes & More!
    From after-party “Golden Ticket” winners and a joint rolling competition to performances by Birds of Bellwood, Skins N’ Strings, and Corporate Vibrations, there was always excitement to be found.
  • Highlight Images Attached

“This year’s Lift&Co. Expo exceeded our expectations across the board,” says Shawn Pierce, President of MCI Events. “As I walked the expo floor, talking with so many business owners and guests, I was inspired by the sense of camaraderie and positivity within the Lift&Co. community. It was a privilege to bring this beloved event back, and better than ever before. With thanks to the city of Toronto and the hard-working team members who made this show possible, we look forward to seeing you all again next year.”

Save The Date!
Lift&Co. Expo
Toronto, Ontario
May 12-15, 2022


MCI is the global leader in engaging and activating audiences. Our business is founded on a simple human insight: When people come together, magic happens. Since 1987, we have been bringing people together through inspiring meetings, events, congresses and associations or community management. MCI helps organizations harness the power of community by applying our strategic engagement and activation solutions to build unforgettable online and offline experiences that foster change, inspire, educate, and enhance business performance. MCI is an independently owned company headquartered in Geneva, Switzerland, and boasts a global presence with 2,500+ professionals in 61 offices and 31 countries, who work with clients across Europe, the Americas, Asia-Pacific, India, and the Middle East. Visit us at or Twitter,LinkedIn, Facebook.


MVP Education, LLC is an equity investor who partners with associations, event owners and license owners to accelerate the growth, innovation, and impact of your events.

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