LOS ANGELES — Mari y Juana® Beverages Co. (“MJ”), a California-based cannabis-infused beverages brand that recently took home 1st place in High Times 2022 SoCal Cannabis Cup – People’s Choice Edition for their ¡Piña! flavored soft drink today announced its exclusive partnership with Ginger, an e-commerce provider and last-mile delivery service in the ever-expanding direct-to-consumer (DTC) California cannabis market.
Knowing direct-to-consumer delivery in the cannabis space has quickly grown into a dominating revenue channel for businesses, MJ is expanding its revenue streams and availability of MJ branded products through one of the largest DTC providers on the West Coast.
“As a millennial I’ve known and grown with the experience of the dot-com era and seeing how e-commerce has been able to benefit both business and consumer. We are extremely delighted that with the support of Ginger we will be able to utilize tools currently available to substantially grow our business as we focus on strategic bulk selling directly to the end-user.
“As supportive as our retail partners are, stocking and selling 24-pack quantities of MJ beverages is an unnecessary burden and ask of them. The ability to transact larger purchases via our website directly to the customer is an added value offer by the MJ brand to the customer, to the retail store partner and to the overall cannabis-infused beverages category. Our target demographic usually has big families and throws big fiestas so this looks to be a promising win-win situation for all parties!” said Daniel Torres, Founder and CEO of Mari y Juana™ Beverages Co.
“We’re excited to have Mari y Juana on the list of innovative brands actively pursuing growth via this new and exciting channel. Their unique product line and story set the stage for new customers and Ginger is looking forward to helping turn them into loyal fans,” said Roie Edery, Founder and CEO of Ginger.
Beginning late September, consumers will be able to purchase Mari y Juana beverages in bulk directly via the DrinkMJ.com website.
About Mari y Juana® Beverages Co.
A subsidiary of Mari y Juana® Foods Co., founded in Los Angeles, CA in 2015, Mari y Juana® Beverages Co. was formed in October 2021 and has allowed the brand to evolve and partake in the ever-growing cannabis-infused beverages category creating a new path for itself and California cannabis consumers. While edibles were the Company’s initial focus, the beverage category offered an opportunity to further grow the brand equity. The mutual goal for both companies has always been to bring products to the California edible cannabis market that are indicative of Mexican culture and culinary traditions. The Company slogan is ‘Made in California of Mexican Descent™’. For more information visit www.DrinkMJ.com, email [email protected], or check them out on Instagram.
Ginger is the only Direct-To-Consumer sales solution in California that directly connects brands to their loyal customer base. Ginger’s proprietary e-commerce and logistics technology is built specifically for cannabis brands that want to grow their sales, engage with customers, and tap into the exploding trend of DTC sales. With Ginger’s e-commerce technology, brands can offer next-day delivery and provide a custom-branded, ideal delivery experience. Ginger allows brands to nurture their loyalists and create new ones daily. Learn more at: www.gingercommerce.com.
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