The Yearbook, created by the agency’s in-house team of digital marketing experts, covers the evolution of the post-pandemic digital marketing world in what’s described as a “comeback season”
TORONTO — From the ongoing battle between Instagram and TikTok, to how the pandemic shaped consumers’ buying habits – “The Yearbook,” The Influence Agency’s third annual whitepaper, analyzes and navigates the ever-evolving digital landscape through insider expertise in order to help brands and businesses stay ahead of key digital marketing trends in 2022.
[To read The Influence Agency’s full 2021-2022 whitepaper, click here.]
With global internet users having grown by more than 330 million over the past year alone, it’s critical to not only adapt, but also predict what’s to come if businesses want to outperform their competitors in the new year. The Yearbook covers these new trends, new platforms, and new opportunities in the following areas of expertise:
- Cannabis marketing, SEO, and how to “roll” with the ever-evolving advertising regulations in this saturated market;
- Cookieless marketing and how brands can pivot their online strategies to maintain efficiency;
- The rise and demise of audio-only platforms like Clubhouse and podcasts and how this medium is impacting platform fragmentation and diversity in content consumption;
- Social shopping and the convenient single-app experience for consumers;
- The battle of the creator funds – how platforms are investing in their creators; and
- Reels vs. TikTok: why creating short-form video content is instrumental to the success of your campaign.
“In 2020, the world was blindsided by the pandemic and so many people and businesses were forced to “pivot.” Moving into 2021, we have experienced a year of resilience as brands and businesses are utilizing the digital space in ways they never had before. Now we are settling into a new normal that features a hybrid model of in-person and online interactions. 2022 is what we dub the ‘comeback season,” said Tom Yawney, Partner and Director of Business Development at The Influence Agency. “The Yearbook offers an exclusive and in-depth look into how brands can be investing in themselves in the new year. The businesses that will win in the future are viewing themselves as media companies, and are using the tools available to analyze and strategize their digital marketing efforts going forward.”
About The Influence Agency
The Influence Agency (2021 Summit Creative Award Winner, InfluenceTHIS 2019 Award Winner) is a digital marketing agency based in Toronto, Canada. Since their start in 2017, they’ve established themselves as one of the country’s most sought-after agencies for strategizing and executing some of the biggest influencer and digital marketing campaigns. They’ve worked alongside notable brands including Jamieson Vitamins, Universal Music Canada, Puma, Lowes, Napoleon, and Iovate – an impressive roster that only continues to grow! For more information visit www.theinfluenceagency.com.
- Mississippi House amends medical cannabis bill, returns to SenateThe House on Wednesday passed a Senate medical marijuana proposal, but only after changing the bill to lower the amount of cannabis a patient could get. The vote was 104-14 on the amended Senate Bill 2095.
- Cheech & Chef: Comedy legend fronts “stoner food” delivery service“With the pandemic, you want to go out,” Cheech Marin tells Profiles in Legalization, “but it’s tough to get into some places. So if you can order from them and have them deliver… Yay! Progress.”
- Florida’s growing medical cannabis program could lead to changesWith Florida’s medical marijuana program continuing to grow as more patients seek approval for marijuana cards, some state lawmakers in the 2022 session are pursuing changes to make it easier to access medical marijuana, raising concerns from some marijuana activists that physicians could be negatively impacted.
- Senate overwhelmingly passes Mississippi medical cannabisThe vote on Senate Bill 2095 was initially counted as 45-5, well beyond what would be considered a veto-proof majority, but subject to change as it was by use of morning roll call and senators could change their votes or check in through the end of the day.
- Ohio cannabis legalization group turns in additional signaturesThe Coalition to Regulate Marijuana Like Alcohol submitted 29,918 additional signatures in support of an initiated statute legalizing the adult use of marijuana to the Ohio Secretary of State’s office today.
- Senate vote on Mississippi medical cannabis bill expected Thursday. Here’s a look at the bill.After years of debate and hang-fire, a Mississippi medical marijuana program for people with chronic and debilitating illnesses inched forward Wednesday, with a Senate committee passing a bill along to the full chamber.
- Virginia lawmakers still at odds over resentencing for people in prison on cannabis chargesNearly a year after Virginia lawmakers voted to legalize possession of marijuana, they remain divided on what — if anything — to do about people currently imprisoned on marijuana charges.
- Opinion: We need Social Equity in all cannabis industries now“It’s time that we establish more robust social equity programs that allow all to thrive in this industry. It shouldn’t just be those who have institutional money or come from a position of privilege.”
- As clock ticks, headwinds build against Mississippi medical cannabisFor some time after the Supreme Court shot down a vote of the people to create a Mississippi medical marijuana, it appeared fait accompli that lawmakers would enact a program, per the “will of the voters.” That outcome is now in doubt.
- Oregon enforces new federal hemp rules for state growersHemp growers in the state will now need to abide by several new federal regulations that will be overseen by the Oregon Department of Agriculture. The changes come at a time of growing concerns over illegal marijuana operations in parts of southern Oregon.